Erika Wykes-Sneyd
Erika's dedication to embracing cultural change and technological disruption underpins her role as the founder and head of the brand's dedicated Web3 team, the adidas /// Studio. Leading this diverse and dynamic team of DeGens, she proudly oversees the development and delivery of all adidas global Web 3.0 activities. Her team works diligently to define the brand's strategy, partnerships, community engagement, activations, and product innovations for the road ahead. In her brief tenure at adidas, Erika has spearheaded the brand strategy, 'The New Age of Originality,' aimed at repositioning the trefoil to capture the premium streetwear consumer market worldwide. Her passion for emerging culture and the open Metaverse has led her to establish the brand's pioneering Web3 roadmap, 'Into the Metaverse,' focusing on the convergence of sport-inspired culture, blockchain, collectibles, and emerging tech. With a career spanning action sports, fintech, accelerated tech, gaming, fashion, automotive, and advertising, there's one common denominator — Erika's deep understanding that the greatest brands are defined by their profound and passionate connection to community, evident in the products and experiences they offer.
Sessions
Tickets
Louvre Palace, Musée Arts Décoratifs
Click below to request more information about the event and to inquire about tickets.
Premium
- Full 2 Days Entry Pass
- Access to all Proof of Talk speaking sessions of both daysiThis feature grants you unrestricted access to all speaking sessions throughout the event. Learn from industry leaders, innovators, and influencers as they share insights, experiences, and forecasts on the future of Web3. Including access to break out sessions and start up pitches.
- Exquisite breakfast, lunch, and coffee breaksiEnjoy gourmet meals and refreshments throughout the day, specially curated to cater to discerning tastes. These breaks also offer additional networking opportunities in a casual setting.
- Attendee list accessiThis feature grants you access to the list of all attending organizations & media with additional info, descriptions and URLs (not any contact or personal data). Having this insider information allows you to plan, strategize, and initiate conversations with relevant parties during the event and reach out to them ahead of the event.
- Unique & effective networking opportunitiesiOur event is designed to facilitate quality interactions and connections. From structured networking events to informal discussions, there are plentiful opportunities to engage with industry leaders, investors, and innovators. All in an intimate setting with limited attendees.
- Welcome receptioniAccess to Official Welcome Reception
- Official Closing PartyiAccess to Official Closing Party
Investor
- Full 2 Days Entry Pass
- Access to all Proof of Talk speaking sessions of both daysiThis feature grants you unrestricted access to all speaking sessions throughout the event. Learn from industry leaders, innovators, and influencers as they share insights, experiences, and forecasts on the future of Web3. Including access to break out sessions and start up pitches.
- Exquisite breakfast, lunch, and coffee breaksiEnjoy gourmet meals and refreshments throughout the day, specially curated to cater to discerning tastes. These breaks also offer additional networking opportunities in a casual setting.
- Attendee list accessiThis feature grants you access to the list of all attending organizations & media with additional info, descriptions and URLs (not any contact or personal data). Having this insider information allows you to plan, strategize, and initiate conversations with relevant parties during the event and reach out to them ahead of the event.
- Unique & effective networking opportunitiesiOur event is designed to facilitate quality interactions and connections. From structured networking events to informal discussions, there are plentiful opportunities to engage with industry leaders, investors, and innovators. All in an intimate setting with limited attendees.
- Welcome receptioniAccess to Official Welcome Reception
- Official Closing PartyiAccess to Official Closing Party
- Dealflow AccessiThis feature provides you with the first look at promising projects that are participating at the Proof of Talk Summit. Prepared by X Ventures this overview provides you a professional overview about relevant KPIs that allows you to make efficient decisions on who you would like to meet. Shared 10 days before the event.
- Prescheduled Startup MeetingsiThis feature ensures you have dedicated time slots to meet with selected startups. These meetings are pre-scheduled and curated based on your interests and investment focus, optimizing your time and potential partnerships.
- Investor Breakfast or Dinner AccessiAn exclusive breakfast, lunch or dinner (tba) gathering for investor ticket holders. This event allows for casual networking and conversations with other investors, fostering community and collaboration in a relaxed setting.
VIP
- Full 2 Days Entry Pass
- Access to all Proof of Talk speaking sessions of both daysiThis feature grants you unrestricted access to all speaking sessions throughout the event. Learn from industry leaders, innovators, and influencers as they share insights, experiences, and forecasts on the future of Web3. Including access to break out sessions and start up pitches.
- Exquisite breakfast, lunch, and coffee breaksiEnjoy gourmet meals and refreshments throughout the day, specially curated to cater to discerning tastes. These breaks also offer additional networking opportunities in a casual setting.
- Attendee list accessiThis feature grants you access to the list of all attending organizations & media with additional info, descriptions and URLs (not any contact or personal data). Having this insider information allows you to plan, strategize, and initiate conversations with relevant parties during the event and reach out to them ahead of the event.
- Unique & effective networking opportunitiesiOur event is designed to facilitate quality interactions and connections. From structured networking events to informal discussions, there are plentiful opportunities to engage with industry leaders, investors, and innovators. All in an intimate setting with limited attendees.
- Welcome receptioniAccess to Official Welcome Reception
- Official Closing PartyiAccess to Official Closing Party
- Dealflow AccessiThis feature provides you with the first look at promising projects that are participating at the Proof of Talk Summit. Prepared by X Ventures this overview provides you a professional overview about relevant KPIs that allows you to make efficient decisions on who you would like to meet. Shared 10 days before the event.
- Prescheduled Startup MeetingsiThis feature ensures you have dedicated time slots to meet with selected startups. These meetings are pre-scheduled and curated based on your interests and investment focus, optimizing your time and potential partnerships.
- Personal Event ConciergeiYour very own concierge for the duration of the event, ready to assist you with any queries or requirements. From helping with schedule management to facilitating introductions, your concierge is there to ensure a smooth and efficient event experience.
- Speaker & VIP Lounge AccessiThis privilege grants you access to the exclusive Speaker Lounge, a dedicated space for our high-profile speakers and VIP attendees. It's a quiet, relaxed environment perfect for networking, pre-panel preparation, or a brief respite from the main conference areas.
- Speaker & VIP Dinner AccessiA unique opportunity to dine and converse with our event's notable speakers. It's an exclusive and intimate dinner experience where in-depth discussions and stronger connections can be made over a shared meal.